PlayUp

PlayUp

PlayUp is a DFS site (Daily Fantasy Sports) which offers free tournaments across a wide range of sports, as well as paid tournaments. Following an aggressive expansion, PlayUp is the parent company of ClassicBet, TopBetta, MadBookie, Betting.Club, Draftstars and 123Bet.

PlayUp developed its own cryptocurrency, the PlayChip, which now has over 1 million users worldwide. The Playchip Utility Token – built on the Ethereum blockchain, is forming the foundation to facilitate the decentralisation of our existing partner platforms and allow sports fans to connect, compete and collect, irrespective of their location.