123bet is a US Licensed horse racing betting and tournament contests site that was launched in 2016. 123bet offers a unique betting experience, as well as competitive promotions for new members to join.
In 2018, 123bet was acquired by PlayUp Interactive. 123bet is Australian owned and is licensed to operate in USA.
123bet offers a nice option for webmasters to promote to their USA facing horse racing traffic. 123bet offers live betting for racing, as well as live horse racing video streams. Their Pick6 wager is like fantasy sports for horse racing, which ties in well with some of the other PlayUp brands.